Meta says your ROAS is 4.2x. Your Shopify dashboard says 1.8x. The gap is where your money disappears. AdPrawn connects your Shopify store to your ad accounts, shows you the truth, and fixes it.
True ROAS. Real Shopify revenue. No more platform lies.
TOTAL SPEND
$12,847
this month
BLENDED ROAS
4.2x
+18% vs last month
WASTE CAUGHT
$3,241
saved this month
AGENT ACTIONS
14
this week
Cross-Platform Spend
Recent Agent Actions
Paused "Brand Awareness Q1" on Meta
$47/day, 0.3x ROAS
Cut Google Display $200/day, scaled Meta LAL $200/day
3.1x vs 0.8x ROAS
Increased TikTok "Spring Sale" 15%
CPA 40% below target
40-60%
ROAS INFLATION
60s
TO CONNECT
3
AD PLATFORMS
$0
FREE FOREVER
Every ad platform over-counts conversions. Meta and Google both take credit for the same purchase. Your reported ROAS is inflated by 40–60%. You're making budget decisions on wrong numbers.
AdPrawn connects directly to your Shopify store and divides real revenue by real ad spend. No attribution models. No guessing. Just: how much did I spend, and how much did Shopify actually deposit?
THE ROAS GAP
41% inflated. $3,241/mo wasted.
$0 ROAS
You have a campaign that spent $400 this week with zero conversions. You’ll notice in 3 days when you check your dashboard. AdPrawn catches it within hours and pauses it. That’s $350 you didn’t burn.
EXAMPLE SCENARIO
Paused “Brand Awareness Q1” — $47/day, 0 conversions, 0.3x ROAS → Saved $1,410/mo
3x → 1x
Your Meta campaigns are doing 3.2x ROAS. Your Google Display is doing 0.8x. You know this — but you don’t act on it because comparing across platforms is tedious. AdPrawn cuts the underperformer and scales the winner automatically.
EXAMPLE SCENARIO
Reduced Google Display $200/day, increased Meta LAL $200/day — 3.1x vs 0.8x ROAS → Saved $890/mo
PEAK $
You’re spending $150/day on a campaign. The data shows ROAS peaks at $90/day and drops after that. You’d never calculate that yourself — AdPrawn runs the elasticity curve on every campaign.
EXAMPLE SCENARIO
Reduced “Summer Sale” from $150 → $90/day — ROAS improved from 2.1x to 2.8x
WHERE DOES THE SAVED MONEY GO?
When we pause a campaign or reduce its budget, the unspent money stays in your ad account. We then redirect it to your best-performing campaigns — or you keep it. We don't refund past spend. We stop you from wasting future spend.
CROSS-PLATFORM OPTIMIZATION
Within each platform, AdPrawn acts directly — pausing, scaling, and adjusting budgets via API. Across platforms (e.g. “move $2K from Google to Meta”), AdPrawn provides the recommendation with full reasoning. You make the move. The AI tells you what to move and why.
Every saving is verified. We measure the impact of every action at 72 hours with before/after metrics. Not estimates — actual measured outcomes you can see in your Savings dashboard.
AdPrawn connects to the official Google, Meta, and TikTok APIs and pulls your actual campaign data every 6 hours — spend, impressions, clicks, conversions, revenue. The same numbers you see in your ad dashboards. No estimates, no projections, no AI hallucinations.
Pulls cost, conversions, conversion value, impressions, clicks, quality scores — per campaign, per ad group, per day.
Can pause campaigns, change budgets, and switch bid strategies via API.
Pulls spend, actions, action values, impressions, clicks, placement breakdowns — per campaign, per ad set, per day.
Can pause campaigns, change budgets, and adjust placements via API.
Pulls spend, conversions, conversion value, impressions, clicks — per campaign, per ad group, per day.
Can pause campaigns, change budgets, and adjust bids via API.
The AI analyzes. The APIs act. When AdPrawn says “Campaign X has a CPA of $8.33” — that's your actual spend divided by your actual conversions, pulled directly from the platform. When it pauses a campaign or changes a budget, it does it through the same API the platform's own dashboard uses.
Connect your Shopify store and ad accounts. See the truth. Fix the waste.
OAuth into your Shopify store. Read-only access to orders. We pull your real revenue data — what actually landed in your bank account.
OAuth into Google, Meta, and/or TikTok. Your campaign data syncs in under 60 seconds. One platform or all three.
Shopify revenue divided by ad spend. No attribution models. No inflated numbers. See exactly which campaigns are profitable and which are burning money.
Get specific AI recommendations: pause this campaign, increase budget on that one, shift spend from Google to Meta. Approve each action or let the AI handle it.
Connect Shopify + ad accounts. See blended ROAS (real Shopify revenue ÷ total ad spend) vs what platforms claim. The number that actually matters for your P&L.
Compares campaign performance across Google, Meta, and TikTok against your real Shopify revenue. Finds the campaigns that look profitable on-platform but are actually losing money.
Specific actions to fix waste: pause this campaign, increase budget there, shift spend from Google to Meta. Every recommendation backed by real Shopify revenue data.
Every campaign graded across 6 dimensions using your actual Shopify revenue. Instant report card showing which campaigns are making you money and which are burning it.
Every campaign scored across 6 dimensions: spend efficiency, conversion health, budget utilization, click quality, trend direction, and platform fit. Instant report card for your entire account.
When performance drops, the AI diagnoses WHY — creative fatigue, audience saturation, tracking breakage, competition spikes — with evidence, not guesses.
"What if I move $200/day from Google to Meta?" See projected ROAS, conversions, and revenue before committing a single dollar. Then apply with one click.
Open your dashboard to a one-page summary: key metrics, platform health, AI insights, waste caught, and top actions for the day. Your morning standup, automated.
Data syncs every 3 hours. Anomaly detection runs on every sync. AI optimization runs every 4 hours. Strategic optimization daily. Never miss a spike or a leak.
Analyzes your day-of-week seasonality, audience fatigue trends, and budget elasticity curves. Gets smarter with every data point.
Finds campaigns, placements, and keywords burning money with zero return. Calculates projected monthly waste and suggests exactly what to pause.
Every Monday: what happened, what changed, how much you saved. Delivered to email and Slack. Even if you never log in, you stay informed.
Estimates which conversions are truly ad-driven vs. would-have-happened-anyway. Brand search cannibalizing organic? You'll see it.
Verifies your pixel and CAPI are firing correctly before optimizing. Catches broken tracking before it wastes budget.
Automatically skips Meta and TikTok campaigns still in learning. No budget changes until the algorithm has enough data.
Monitors ad frequency and CTR decay. Warns you when audiences are seeing your ads too often (3x prospecting, 8x retargeting).
40+ signals per campaign. 16 AI engines. Every 6 hours. Here's the full breakdown.
PARAMETERS WE TRACK PER CAMPAIGN
Daily spend, budget utilization %, pacing vs. target, hourly spend distribution, spend velocity trends
CPC (cost per click), CPM (cost per 1,000 views), CPA (cost per acquisition), ROAS (return on ad spend), cost per lead
CTR (click-through rate), click-to-conversion rate, view-through rate, bounce rate signals
Frequency (times same person sees your ad), reach (unique people), audience overlap between campaigns, fatigue score
CTR trend over time, creative fatigue index, winner/loser ranking, creative age, CTR vs. launch baseline
Conversion rate, conversion volume, conversion value, pixel/CAPI tracking health, attribution window verification
CPA comparison across Google/Meta/TikTok, budget allocation efficiency, arbitrage opportunities, platform-level ROAS comparison
Hour-of-day performance, day-of-week trends, seasonal patterns from your account history, peak conversion windows
Region/city performance, geo-specific CPA, location bid modifiers, urban vs. rural reach distribution
Quality Score (Google), Relevance Score (Meta), landing page speed, ad-to-page message match, device-specific conversion rates
Google auto-apply status, Meta Advantage+ expansion state, TikTok Smart Campaign overrides, bid strategy tampering, silent audience broadening, unauthorized setting changes
THE 16 AI ENGINES
A–F score across 6 dimensions
Finds zero-return campaigns
Catches over/underspend
Detects + reverts silent platform changes
Frequency + diminishing returns
CTR decay detection
Where to move money between platforms
Diagnoses WHY performance dropped
Catches spend spikes + CPA jumps
Where more spend stops helping
Which conversions are truly ad-driven
Pixel + CAPI verification
Skips campaigns still learning
Best hours + days to spend
City/region-level optimization
Learns YOUR patterns over time
WHY YOU CAN'T DO THIS MANUALLY
Checking all campaigns across 3 platforms for one client: ~60 min/day. For 10 clients: 10 hours/day just on monitoring. A human tracks 5–6 metrics per campaign. Our ML model tracks 40+ signals per campaign and correlates them across your entire account history — finding patterns like “your Meta prospecting campaigns fatigue after 12 days at 4.2 frequency” that no human can hold in their head across 50 campaigns. According to a Fluency Inc case study, agency analysts can manage 43% more work after implementing PPC automation. AdPrawn does this every 6 hours, for every client, automatically.
| AdPrawn | Agency | DIY | Enterprise Tools | |
|---|---|---|---|---|
| Cross-platform optimization | ✓ | Sometimes | Never | ✓ |
| 24/7 monitoring | ✓ | Business hours | When you check | ✓ |
| AI recommendations | ✓ | Monthly report | — | ✓ |
| Budget simulator | ✓ | — | Spreadsheet | Some |
| Autonomous execution | ✓ | Slow | Manual | Some |
| Campaign grades A–F | ✓ | — | — | — |
| Root cause analysis | ✓ | Sometimes | Guesswork | — |
| Verified savings proof | ✓ | — | — | — |
| Setup time | 2 min | 2–4 weeks | — | Months |
| Monthly cost | Free–$479 | $3K–$10K | Your time | $2K+ |
If AdPrawn catches even 2% of your waste — it pays for itself. Proxima Group estimates 40–60% of digital ad budgets are ineffectively spent, while the ANA found that only $0.36 of every programmatic dollar actually reaches a consumer.
We won't catch all of it. But even a fraction pays for AdPrawn many times over. McKinsey reports that AI-powered ad campaigns achieve 20–30% higher ROI compared to manually managed campaigns.
$5K/mo AD SPEND
$25K/mo AD SPEND
$100K/mo AD SPEND
Your Savings dashboard shows your exact ROI, verified with before/after metrics. If the number isn't positive after 30 days, cancel.
Connect your Shopify store + ad accounts, see your true ROAS, get AI recommendations — all for free. Upgrade when you're ready for auto-optimization. Every feature on every paid plan.
All 3 platforms (Google, Meta, TikTok)
All 3 modes (Manual, Supervised, Autonomous)
Cross-platform budget optimization
AI analyst chat — ask anything about your data
Campaign grades A–F with root cause analysis
Budget simulator with one-click apply
Per-account statistical learning engine
Continuous anomaly detection
Waste detector + verified savings dashboard
Weekly AI reports + Slack integration
Morning briefing + incrementality scoring
Custom alert rules & guardrails
Triple Whale shows the gap. We fix it.
True ROAS + AI optimization. Free to start.
FREE
Up to $5K/mo ad spend
$0 forever
STARTER
Up to $10K/mo ad spend
$49/mo
$39/mo annual
GROWTHPOPULAR
Up to $50K/mo ad spend
$149/mo
$119/mo annual
PRO
Up to $250K/mo ad spend
$399/mo
$319/mo annual
Connect in 60 seconds. Upgrade anytime.
Everything you need to know before connecting your accounts.
Built by Arjun Varma
Founder & CEO, AdPrawn
AdPrawn was built because every ad platform optimizes for its own revenue, not yours. Google will never tell you to spend less on Google. Meta will never suggest moving budget to TikTok. We built an independent AI agent that sits above all three platforms, analyzes performance together, and moves your money to what actually converts — with verified before-and-after metrics on every action.
RESEARCH & INDUSTRY DATA
$20B wasted annually in programmatic advertising — ANA Programmatic Media Supply Chain Transparency Study, 2023
Only $0.36 of every programmatic dollar reaches a consumer — ANA Programmatic Transparency Report, 2023
40–60% of digital ad budgets are ineffectively spent — Proxima Group, 2023
Marketers waste 21 cents of every media dollar from poor data quality — Forrester Consulting, 2019
Cross-channel campaigns improve ROI by 42% vs single-channel — Marketing LTB, 2025
AI-powered ad campaigns achieve 20–30% higher ROI — McKinsey (cited by Madgicx), 2024
Manual PPC management: 10–20 hours/week; AI cuts it to 2–4 hours — Fluency Inc, 2025
Agency analysts manage 43% more work with PPC automation — Fluency Inc / Agency53 case study, 2024
Google Quality Score of 10 reduces CPC by 50% vs baseline — WordStream / Google Ads, 2025
Meta Advantage+ AI targeting delivers 22% ROAS increase — Meta Engineering, 2024
Google AI-driven bidding delivers 30% CPA reduction vs manual — Google, 2024
59% of CMOs report insufficient budget to execute their strategy — Gartner 2025 CMO Spend Survey
Marketing budgets flatlined at 7.7% of company revenue (down from 9.1%) — Gartner, 2025
Ad fraud projected to reach $170B by 2028 — Juniper Research, 2023
All statistics sourced from published industry research. AdPrawn does not guarantee identical results.